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When it comes to beauty, change is constant. In a blink of an eye, you’ll start to hear news about the newly launched products and trends and then people will once again start trying these changes.

People, especially those who dreamed of making a career and entering the beauty business industry take these consistent changes as a good opportunity. These are the time where they can enter and make a name in the industry by introducing their newly formulated products or services giving consumers many options to choose from beside those who are already in the market.

Even celebrities like Rihanna decided to launch her own makeup collection and made a successful business from it.

Here are the ten newest makeup lines to try on:

  1. Kylie Cosmetics

Kylie Cosmetics is a product line launched by one of the Kadashian sisters, Kylie Jenner. She created her own makeup line at the age of 20 for only $29 per lipstick and became a big hit earning almost $418 million in sales for only 18 months. Now, she’s included in Forbes 100 and likely to earn more as her business prospers.

  1. Fenty Beauty by Rihanna

The famous Rihanna also launched her makeup brand Fenty Beauty and it focuses to all kinds of skin tones like by having a 40 shades liquid foundation. It also concentrates on three-step beauty routine, soft-matte base, shimmer and then blot.

  1. KKW Beauty

The most famous Kardashian sister, Kim Kardashian, also launched her own beauty line called KKW Beauty which focuses on highlights and contours.

  1. Ormana

It is a Moroccan skin care line that is pear oil based and has “farm-to skin” argan.

  1. Ogee

Ogee is a certified brand for skincare featuring four important products, face oil, and lip oil, cleansing cloths and serum.


It is a vegan skincare brand that has a kale, spinach and alfalfa in its product ingredients.

  1. Lano

Lano has a group of salves from Australia that helps in smoothing dry and cracked skin in hands, lips and everywhere.

  1. Biossance

Biossance has squalane ingredient in their plant-based products that delivers hydration boost to the skin.

  1. OUAI

It is a hair care line that was launched by Jet Atkin, a known celebrity hairstylist.

  1. Marlowe

Target launched an unscented and unisex formula that is good for removing dry and itchy skin.